There are very important things you must be aware of in terms of using Google Adwords or other networks if you’re going to be successful.

If you’re going to be successful, you must learn quickly how to use Google to your advantage.There are HUGE differences between how Google treats its organic results (or left side results) and the Adwords/pay per click (right side and beige box) results, and there are HUGE differences in strategy in how to use them.

You’ve heard some very attractive claims about using Google Adwords and pay per click. Instant traffic. Instant position in search. Instant return on investment. Instant dollars in your pocket. Instant better search engine position. These things you hear are all true to some degree; it just all depends on how much of a budget you have and how you apply a strategy to use pay per click to your benefit.

Pretend for a minute that you have an infinite amount of marketing dollars to use on your behalf. A savvy businessperson would saturate Google Adwords with heavy keyword coverage for keywords they suspected had traffic and a chance of conversion to sales. An  even smarter marketer would also watch carefully which keywords produce clicks and conversions to sales in the first month. So now, as a savvy marketer, you’ve used your budget to quickly establish good quality keywords that fit your business opportunity and website, and you’ve optimized your budget to focus on getting heavy coverage and aggressive bidding for highly specific keywords such as Online Network Marketing Leads, Nylon American Flag or article spinning tips.

Now for the real world. None of us have the luxury of an unlimited budget. Use Adwords for a month  as aggressively  as you can afford and heavily track the results just like described above. Identify the keywords that delivered results by looking at clicks and conversions. Establish ratios and percentages so you know what trends your Adwords usage will follow. Adwords can be used as an ongoing traffic generator only if the COST per conversion is much lower than the profits you make on every sale deriving from it.  If X budget level produces Y clicks and Z conversions, you can scale your monthly budget to whatever level you can really afford.

Since Adwords is a direct, immediate response advertising vehicle, it really can only be used for direct sales. Do not attempt to create general awareness using it. You will quickly run out of budget. Every click costs money, so just driving traffic to blog pages or website content is going to get very expensive. The traffic from Adwords must convert. Also, you can get caught in a bidding war for the good keywords, and your cost per click can vary dramatically over time.

Adwords has been made a cleaner, more legitimate marketplace through Google’s ongoing revisions. Keywords must match the ad copy that the advertiser is using to lure traffic .  The ad copy then in turn must be consistent and match somewhat to the landing page it is directed to. Mismatching or improper use can result in the suspension or termination of your Adwords account.

Now we’ll draw some conclusions for you. Adwords is an extremely competitive environment and can get very expensive as a traffic generation tool. When used as a direct sales tool, it can act as a volume generator with a positive return on investment. If you can pay for it initially, then logic says you should put Adwords in your marketing plan. The returns generated by efficient Adwords use can fund its own budget and can deliver consistent cash flow.

Part of our recommended Adwords start-up involved defining the best click and conversion producing keywords for you through real world testing.  The most successful internet marketers produce high amounts of traffic for very little cost, and here’s how. Smart marketers take the keywords that produce in Adwords and make heavy efforts in their content to get their website showing up in top position for the organic search side of Google. Organic search traffic is free, and top Google position creates much higher traffic flow and higher conversions than Adwords. Being shown by Google as being an organic resource for keywords tells visitors and companies that you can be trusted!

How do you get top position for the keywords that work?  You should read our article on Search Engine Algorithms so you understand what you are dealing with, and also should try some of our Hot SEO Tips For 2010.  Our articles may help you get short term results through piggy backing on other websites until you catch up. Also, for some excitement, learn about how much good search engine position is worth.

There’s a lot more to know. SEO is a complicated business all by itself. You can see some return on your efforts this year by following some of the pointers we’ve mentioned. Our best advice in succeeding in online network marketing is to find ways to get some success early, so you can keep your enthusiasm high and build upon the results.